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    <title>My New Social Media</title>
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    <description>My New Social Media covers social media marketing, including Social, Content and Community, with clear reporting, context, and practical guides.</description>
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      <title>Dark Social Is Where the Shares Went — Here&apos;s How Marketers Track Around It</title>
      <link>https://mynewsocialmedia.com/social/what-dark-social-means-for-marketers/</link>
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      <description><![CDATA[Dark social routes private shares into the direct bucket; what referrer loss does to attribution, and four documented inferential workarounds with limits.]]></description>
      <pubDate>Fri, 28 Aug 2026 08:55:45 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
      <category>Social</category>
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      <title>TikTok Went Dark, Came Back — and Marketers Repriced the Platform</title>
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      <description><![CDATA[TikTok's January 2025 outage lasted a day; the contingency planning, contract changes, and diversification it forced on ad budgets are permanent.]]></description>
      <pubDate>Wed, 26 Aug 2026 08:55:44 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
      <category>Marketing News</category>
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      <title>How Community Management Performance Actually Gets Measured</title>
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      <description><![CDATA[Three metric layers — activity, operational, outcome — and which survive a budget review; the practitioner guide with vendor studies flagged and limits stated.]]></description>
      <pubDate>Mon, 24 Aug 2026 08:55:43 GMT</pubDate>
      <dc:creator>Ashok Patel</dc:creator>
      <category>Community</category>
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      <title>Paid Social Teams Blend Brand Lift, MMM, and Pixels Over Last-Touch Attribution</title>
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      <description><![CDATA[With paid social at 32.6% of U.S. digital ad spend, per eMarketer, agencies say deterministic tracking cannot follow a fragmented consumer journey anymore.]]></description>
      <pubDate>Fri, 21 Aug 2026 08:46:34 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
      <category>Trends</category>
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      <title>What Dark Social Actually Measures, and Why It&apos;s Growing</title>
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      <description><![CDATA[Private shares through messaging apps and email out-count public social sharing by wide margins, and rising messaging-app use means the gap in referral tracking keeps widening.]]></description>
      <pubDate>Wed, 19 Aug 2026 08:46:33 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
      <category>Social</category>
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      <title>What the FTC&apos;s 2023 Endorsement Guides Require From Brand Social Teams</title>
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      <description><![CDATA[The rules, finalized in a unanimous vote, put brands—not only the influencers they pay—on the hook for undisclosed paid content across Instagram, TikTok and beyond.]]></description>
      <pubDate>Mon, 17 Aug 2026 08:46:32 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
      <category>Marketing News</category>
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      <title>What Counts as a Compliant Influencer Disclosure, According to the FTC</title>
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      <description><![CDATA[A practitioner's guide to the wording, placement, and platform mechanics the Federal Trade Commission treats as adequate disclosure of a paid or gifted endorsement.]]></description>
      <pubDate>Sat, 15 Aug 2026 08:46:31 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
      <category>Content</category>
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      <title>How Brands Build Loyal Communities on Discord Without Paid Ads</title>
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      <description><![CDATA[Marketers are treating Discord servers as owned community infrastructure, using quests, Q&As and interest-based channels for engagement that broadcast platforms rarely match.]]></description>
      <pubDate>Wed, 12 Aug 2026 08:46:30 GMT</pubDate>
      <dc:creator>Ashok Patel</dc:creator>
      <category>Community</category>
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      <title>What 2026&apos;s Social Marketing Reports Reveal When Read Together</title>
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      <description><![CDATA[Emplifi, Meltwater, Hootsuite and HubSpot's 2026 social marketing reports converge on AI production, creator reach and social commerce. Full analysis.]]></description>
      <pubDate>Mon, 10 Aug 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
      <category>Marketing News</category>
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      <title>YouTube Doubles Watch-Hour Threshold for New Partner Program Entrants</title>
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      <description><![CDATA[Starting February 1, 2027, creators seeking ad revenue for the first time will need 8,000 watch hours or 20 million Shorts views, while existing partners keep today's terms.]]></description>
      <pubDate>Mon, 10 Aug 2026 08:46:29 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
      <category>Marketing News</category>
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      <title>Paid, Earned, Owned: Why the Lines Blur and How Marketers Should Draw Them</title>
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      <description><![CDATA[A clear explainer of paid, earned and owned media: why creator marketing and platform algorithms blurred the lines and how to plan across them.]]></description>
      <pubDate>Wed, 05 Aug 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
      <category>Trends</category>
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      <title>Onboarding New Community Members: First Experience, Activation and Retention</title>
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      <description><![CDATA[Community onboarding guide: the seven-day activation window, guaranteed first replies, welcome rituals that scale and lurker gravity to overcome.]]></description>
      <pubDate>Sat, 01 Aug 2026 12:00:00 GMT</pubDate>
      <dc:creator>Ashok Patel</dc:creator>
      <category>Community</category>
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      <title>How To Measure Content Quality Beyond Vanity Metrics</title>
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      <description><![CDATA[Measure social content quality beyond vanity metrics: saves, shares, watch percentage and attributed actions, benchmarked to your own medians.]]></description>
      <pubDate>Mon, 27 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
      <category>Content</category>
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      <title>Posting Frequency: An Evidence-Based Guide to How Often Brands Should Post</title>
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      <description><![CDATA[An evidence-based guide to posting frequency: diminishing returns, per-platform starting ranges, over-posting damage and a cadence test you can run.]]></description>
      <pubDate>Thu, 23 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
      <category>Social</category>
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      <title>Meta Grows 33% to $56 Billion as Social Platform Ad Fortunes Diverge</title>
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      <description><![CDATA[Q1 2026 earnings: Meta revenue up 33% to $56.3 billion while Snap's ad line stalls and Pinterest sets user records. The planner's full read.]]></description>
      <pubDate>Sat, 18 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
      <category>Marketing News</category>
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      <title>Podcast Clips as a Social Format: Distribution, Measurement and Practice</title>
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      <description><![CDATA[How podcast clips became the growth funnel: distribution on Shorts, Reels and TikTok, funnel measurement, clipping practice and risks for publishers.]]></description>
      <pubDate>Tue, 14 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
      <category>Trends</category>
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      <title>Community ROI: Honest Approaches to Costs, Value and the Limits of the Math</title>
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      <description><![CDATA[Community ROI measurement: full cost lines, defensible value categories, matched-cohort retention math and why precise multiples are manufactured.]]></description>
      <pubDate>Thu, 09 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Marcus Wellington</dc:creator>
      <category>Community</category>
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      <title>The Roles That Run Social Content Operations And Their Bottlenecks</title>
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      <description><![CDATA[The five social content operations roles — strategist, producer, editor, community, analyst — what each owns and where each becomes the bottleneck.]]></description>
      <pubDate>Sun, 05 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
      <category>Content</category>
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      <title>A Social Media Crisis Response Playbook for Brands: Stages, Roles and Escalation</title>
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      <description><![CDATA[A brand crisis response playbook: detection thresholds, five named roles, staged response, escalation rules and rehearsal cadence that survive contact.]]></description>
      <pubDate>Tue, 30 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
      <category>Social</category>
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      <title>TikTok Shop Becomes Retail Media&apos;s Top-of-Funnel Engine as Channels Converge</title>
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      <description><![CDATA[Retail media and social platforms are converging: TikTok Shop now drives Amazon customer acquisition, per Forbes. How advertisers should reorganize spend.]]></description>
      <pubDate>Thu, 25 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
      <category>Marketing News</category>
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